Want to know what will be on the minds of real estate brokers and agents in a few years’ time?  It isn’t often that you get to peek into the future, but I have found a time-travelling peephole:

For Jeff Good, president of Good Hospitality Services, the question of who owns customer data — the brand companies or the property owners — has become a more important issue in recent years. “We need more transparency in the data and how the brands use it,” he said.

The obsession our industry has with listing data is seriously misplaced.  The real battleground will be “Who owns the customer data?”

Wait, watch, and see.


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