Originally posted to Notorious R.O.B.

Back in September, when Move, Inc. (which operates Realtor.com, among other units) acquired ListHub, the leading syndicator of listings, there were a number of opinions and speculations on why Move would buy a syndicator of all things.  Given that Move gets a direct feed of all MLS listings under the NAR Operating Agreement, it didn’t make much sense to buy a supplier of listings.

I thought then that I knew the real strategic motivation behind Move’s acquisition, and how we’d eventually see it play out.  But I didn’t write anything about the acquisition at the time because I felt I was in possession of information I should treat as confidential, given how I acquired it.  Well, at NAR yesterday, I got a few minutes to speak with Steve Berkowitz, the new CEO of Move, as well as Errol Samuelson, President of Realtor.com, more “on the record” so to speak.  I confirmed most of my hypotheses, and learned a bit more about how Move intends to utilize its latest asset.

Short version: Move, with ListHub, will be creating and enforcing syndication standards across the industry that will both increase data protection for brokers and agents, and provide Move with a competitive advantage (or at least remove the competitive disadvantage) vis a vis other publishers, such as Trulia and Zillow.

Read the whole thing on Notorious ROB.