Getting On the Cluetrain, No. 2: Value of Expertise

In part one of this series, exploring the implications of the Cluetrain Manifesto on the real estate industry, I focused on the basic concept behind the Cluetrain: that markets are conversations, and in the Internet age, authenticity and honesty is absolutely indispensable. In this part, I’d like to muse on what the value of expertise […]

Good Advice from Joe Ferrara

Over on Homegain’s blog, his new home, Joe Ferrara has a set of excellent advice for real estate agents: As in any profession, you get pigeon-holed, often unflatteringly and marketing yourself becomes an uphill battle to overcome a stereotype. There’s a better way. Elevate yourself to “expert” in your field. It does not matter how […]