Magical Thinking vs. Boring Reality

  Facebook can sometimes be a gold mine for content. Consider these two seemingly unrelated events: Marie is a friend who used to work in the real estate industry, as the Director of Marketing for MRIS. She relocated to Florida, and asked me months ago for some agents I knew in the area. I didn’t, […]

Blogging is Forever: Branding vs. Lead Generation

I believe in zeitgeist.  Things seem to happen in groups, where one conversation is followed by another on a similar vein. Last night, I have a great conversation with Stacey Harmon about a presentation she’s giving to realtors on the value of social media for real estate.  We explore the difference between branding and lead […]

Thoughts on Social Media and Branding

At the recent REBarCamp Orange County, I found myself staring at the board listing the sessions and enjoying the wonder of discovery.  The discovery was that apparently, I was supposed to be leading a session with Stacey Harmon on “Social Media and Branding”.  As they say, anything and everything could happen at a BarCamp.  That […]

Redfin Transforms: The End of the Beginning?

Now this is not the end. It is not even the beginning of the end.  But it is, perhaps, the end of the beginning. – Sir Winston Churchill . One of the true pioneers of the new generation of real estate companies, Redfin, has launched a new partner program: Redfin released a sprawling, glorious update […]

Independent Study Shows Trulia As #1 Threat To Franchisors

According to this post on the Trulia Blog, Trulia is the #1 lead generator in the Threewide’s ListHub, the most widely adopted network for listing distribution, works in concert with MLSs, various franchises and brokerages, and core real estate technologies to bring real estate companies a single dashboard for controlling their online marketing strategy. […]