Should Real Estate Be More Sheepskin-Based?

  My good friend Michael McClure (@ProfessionalOne on Twitter) has been banging the “Raise The Bar” drum for quite some time now. Recently, he wrote a post accompanying a survey in which he wants to establish “the baseline for professionalism” in the real estate brokerage industry: All that being said, let’s get to the point […]

The Challenge of Apple to Social Marketers Everywhere

  The other day, at the as-yet-unnamed Houston Social Media Club dinner, we got to talking about (what else) using social media for marketing purposes. I was reminded of that discussion checking out the new InmanNext post on Engagement by Michael McClure (that’s Mr. ProfessionalOne to you). [By the way, kudos to Chris Smith for […]

Incentives and #RTB (Raise the Bar)

I’m working on Part 3 of the Does Size Matter series, but a conversation on Twitter turned fairly interesting and fairly intricate, so a quick little post.  This post is heavy on inside-baseball stuff about the real estate industry and the First, the setup of the debate: @ProfessionalOne (Michael McClure) whose company has adopted […]