Real Estate Insurgency, Part 2: Organizing the Cell

In part 1 of this series, I discussed the First Principle of real estate insurgency: Never Fight on Their Turf.  The extension of that principle meant that insurgents have to figure out how to outmaneuver then neutralize the primary advantage of Big Brands: breadth of brand (aka, brand recognition). So let’s suppose you’re an insurgent […]

Real Estate Insurgency Manual, Part 1: Outmaneuver and Neutralize

In my past writings, I’ve written about the seismic shift going on in the real estate brokerage industry from the perspective of Big Brokers and Big Brands.  You can find those writings here (and the parts linked there), here, here, and here.  At the same time, I’ve always wanted to write the other side of […]